For this historic movie house, we came up with the idea of using an old movie reel countdown, but gave it a fun twist by counting up. The resulting graphic was used across ads, email and print invitations and informed the gala journal. In conjunction with their anniversary, TPH also did a "10 reasons to join" membership drive, for which we created ads, email banners and a social media campaign, leveraging the 10-year reel graphic. Each week, we highlighted one of the 10 reasons to become a member. It was their longest and most profitable membership campaign, with 105 new memberships and $14,048 in new revenue.